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OutwookAcademyAdwick.com has been repurposed as of 2016 and now serves as an information hub and article resource for online shopping, couponing, saving money, and other related topics. In the coming weeks and months, we will be adding a lot of articles that relate to these topics. Our goal is to help you save hundreds or even thousands of dollars a year by making some simple changes to your shopping habits. Stay tuned and make sure you bookmark this page so you can check back later for all our shopping-related articles.

How to brand your business

If you own a small business, one of the most important things you can do is create a strong brand so that people will instantly recognize your business. There are many ways to accomplish this, but unfortunately, most methods can cost a lot of money. Below, however, are some relatively affordable ways to brand your business.

 

1. Create a memorable logo.
Almost every business will have some sort of logo. The important thing is to make sure that your logo is one that will be remembered. If should look unique and shouldn't try to look like another logo, as that will cause confusion. In almost all cases, you'll need to hire a professional to have such a logo created. Don't use cheap services online; instead, hire a top-notch company like Deluxe to design your logo for you. Even when you work with a professional logo designer, the cost of getting a good logo need not be prohibitive. If you are willing to pay several hundred dollars, you should have no issue getting a great logo designed.

2. Use a slogan of some sort.
The name of your business, together with a logo, is often not enough to make people remember who you are. Having a tagline or slogan, however, can often do the trick. Using focus groups is one great way to test any potential taglines you want to use. Whatever you do, make sure you test your slogan and make sure it is the right one for your business before you begin disseminating it everywhere.

3. Put your logo and tagline on everything.
Consistency of messaging is essential for good branding. Make sure your logo and tagline go on your website and any other marketing tools you use. Even something like your checks should have your logo and tagline on them. If you want to buy checks that allow such flexibility, I recommend shopping at Deluxe Checks. You can get discounts for your checks if you get a Deluxe coupon.

Of course, there are plenty of other ways to promote your brand, but the methods above are among the cheapest and most effective. Unless you have a huge marketing budget, using the techniques in this article is probably the best way to get started promoting your brand.

More on Branding

shopping bags

In my previous article, I talked about different ways you can go about branding your business. One of the methods I mentioned was to put your logo and tagline on everything you can. If you run a business that uses boxes or bags, this type of branding is especially important. Just think of what the larger, successful companies like Amazon are doing. Even though they are an online business, the boxes they use to deliver your products always have the Amazon logo on them. The same goes for bags. When you shop at any successful store and you need a bag, the bag will invariably have the brand name of the store prominently displayed on it. So clearly, that's what the big boys are doing, and you should do the same.

The issue, however, is that smaller companies or businesses may not have the resources to order branded bags or boxes. The most reasonable way to solve this issue is to use an inexpensive, online service for ordering your packaging materials. A good company to consider is called Bags & Bows. I like this site because it has an excellent product selection, and sells all kinds of bags, bows, boxes, and other related items. And yes, this company allows you to add your logo or other branding elements to the product you order.

Branded products at good online stores like Bags & Bows are still on the pricey side, however. For this reason, I recommend employing the following two techniques to get the best price possible:

  1. Use online coupons.
    Not all stores on the Internet offers coupons, but fortunately, Bags & Bows does. You can get the latest Bags & Bows coupons by visiting Business-Reviews.com. These coupons will let you save on packaging materials you order online.

  2. Order as many bags/boxes as you can.
    Placing a large order may seem contrary to the idea of saving money, but consider this: If you order a large amount, the price per item falls drastically. You may pay $1 or more for a bag if you order a couple hundred, but if you order thousands, the price might fall to just 20 cents or so.

My Match.com Experience

I'm always on the lookout for new ways to meet single people. I've gone to a number of speed dating events and tried the bar scene. I've also let friends and family play matchmaker. And last but not least, I've tried a couple free dating sites, which did not yield any results for me. I thought the reason for this could be because of the sites I was using, so I recently got myself a Match.com free trial and decided to try out this famous dating site to see what all the hype was about.

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Right off the bat, I got a pretty good impression of the site. Not only is it pleasant to look at, it's easy to navigate and simple to use. Setting up your own profile is obviously the first step. I've heard many times that you should post multiple photos, so I ended up posting four. As for the content of the profile, I pretty much just copied what I had used on the free dating sites previously. Once all of that was set up, I was ready to begin searching for my ideal match.

Not to sound like a snob, but I found the members on Match.com to be more appealing. They came off as more successful, more accomplished people compared to the people I saw on free dating sites. When you think about it, this does make a certain amount of sense, since we're dealing with a pool of online daters who can afford to pay a monthly membership.

As for the response rate of people you contact, I did get more responses from members on Match.com. But the same problem that exists for free dating site still exists for Match.com, which is that you have to contact lots of people and be quite persistent to get results. Overall, however, I liked the site and plan to get a full membership when my trial expires. If you want to try Match.com yourself, head over to Datingcoupons.net.

Although Match.com works well for me, your experience may differ. For this reason, it may be a good idea to get free trials at a few different dating sites. Some popular dating sites to consider trying out include Zoosk, Eharmony, Chemistry.com, and Christian Mingle.

Saving With Lens.com

Saving money is one of the big themes of this site, and in today's post I'd like to talk a bit about how you can get terrific deals on contact lenses by purchasing them online. If you do a bit of research, you'll find that overall, the prices charged by online contact lens stores are significantly less than what you'd pay if you bought your contacts at the optometrist's office. It's not unusual for an online store to price their contact lenses 50% below retail prices.

lens.com contact lenses

But with that being said, not all online contact lens stores will give you the best deal. Most likely, you only have one brand of contacts to purchase, so you should compare prices across several major stores, such as Lens.com, Walgreens.com, and AC Lens, among a few others. Once you find out the baseline prices that these stores charge for your lenses, there are two other things you need to consider:

1) Shipping costs.
Remember, when you buy something online, you always need to factor in shipping costs to compare apples to apples. In some cases, an online store will throw in free shipping if your order size is large enough. This is the case with Lens.com, where orders over $129 get free standard shipping.

2) Online coupons.
Most online stores offer coupons that can help you save additional money. But these coupons aren't always available at the online store. Rather, you need to visit other coupons sites to obtain the appropriate coupon. Usually, you'll need to copy and paste a coupon code on the shopping cart page in order to receive your discounted price on contact lenses.

The store I like to use most often is Lens.com, as I've discovered that they typically have the lowest prices, in addition to offer plenty of different coupons I can use. When I place an order, I try to make sure I'm ordering at least 4 boxes at once, since buying more boxes usually brings down the price I pay per box.

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