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OutwookAcademyAdwick.com has been repurposed as of 2016 and now serves as an information hub and article resource for online shopping, couponing, saving money, and other related topics. In the coming weeks and months, we will be adding a lot of articles that relate to these topics. Our goal is to help you save hundreds or even thousands of dollars a year by making some simple changes to your shopping habits. Stay tuned and make sure you bookmark this page so you can check back later for all our shopping-related articles.

How to brand your business

If you own a small business, one of the most important things you can do is create a strong brand so that people will instantly recognize your business. There are many ways to accomplish this, but unfortunately, most methods can cost a lot of money. Below, however, are some relatively affordable ways to brand your business.


1. Create a memorable logo.
Almost every business will have some sort of logo. The important thing is to make sure that your logo is one that will be remembered. If should look unique and shouldn't try to look like another logo, as that will cause confusion. In almost all cases, you'll need to hire a professional to have such a logo created. Don't use cheap services online; instead, hire a top-notch company like Deluxe to design your logo for you. Even when you work with a professional logo designer, the cost of getting a good logo need not be prohibitive. If you are willing to pay several hundred dollars, you should have no issue getting a great logo designed.

2. Use a slogan of some sort.
The name of your business, together with a logo, is often not enough to make people remember who you are. Having a tagline or slogan, however, can often do the trick. Using focus groups is one great way to test any potential taglines you want to use. Whatever you do, make sure you test your slogan and make sure it is the right one for your business before you begin disseminating it everywhere.

3. Put your logo and tagline on everything.
Consistency of messaging is essential for good branding. Make sure your logo and tagline go on your website and any other marketing tools you use. Even something like your checks should have your logo and tagline on them. If you want to buy checks that allow such flexibility, I recommend shopping at Deluxe Checks. You can get discounts for your checks if you get a Deluxe coupon.

Of course, there are plenty of other ways to promote your brand, but the methods above are among the cheapest and most effective. Unless you have a huge marketing budget, using the techniques in this article is probably the best way to get started promoting your brand.

More on Branding

shopping bags

In my previous article, I talked about different ways you can go about branding your business. One of the methods I mentioned was to put your logo and tagline on everything you can. If you run a business that uses boxes or bags, this type of branding is especially important. Just think of what the larger, successful companies like Amazon are doing. Even though they are an online business, the boxes they use to deliver your products always have the Amazon logo on them. The same goes for bags. When you shop at any successful store and you need a bag, the bag will invariably have the brand name of the store prominently displayed on it. So clearly, that's what the big boys are doing, and you should do the same.

The issue, however, is that smaller companies or businesses may not have the resources to order branded bags or boxes. The most reasonable way to solve this issue is to use an inexpensive, online service for ordering your packaging materials. A good company to consider is called Bags & Bows. I like this site because it has an excellent product selection, and sells all kinds of bags, bows, boxes, and other related items. And yes, this company allows you to add your logo or other branding elements to the product you order.

Branded products at good online stores like Bags & Bows are still on the pricey side, however. For this reason, I recommend employing the following two techniques to get the best price possible:

  1. Use online coupons.
    Not all stores on the Internet offers coupons, but fortunately, Bags & Bows does. You can get the latest Bags & Bows coupons by visiting Business-Reviews.com. These coupons will let you save on packaging materials you order online.

  2. Order as many bags/boxes as you can.
    Placing a large order may seem contrary to the idea of saving money, but consider this: If you order a large amount, the price per item falls drastically. You may pay $1 or more for a bag if you order a couple hundred, but if you order thousands, the price might fall to just 20 cents or so.

My Match.com Experience

I'm always on the lookout for new ways to meet single people. I've gone to a number of speed dating events and tried the bar scene. I've also let friends and family play matchmaker. And last but not least, I've tried a couple free dating sites, which did not yield any results for me. I thought the reason for this could be because of the sites I was using, so I recently got myself a Match.com free trial and decided to try out this famous dating site to see what all the hype was about.

dating couple

Right off the bat, I got a pretty good impression of the site. Not only is it pleasant to look at, it's easy to navigate and simple to use. Setting up your own profile is obviously the first step. I've heard many times that you should post multiple photos, so I ended up posting four. As for the content of the profile, I pretty much just copied what I had used on the free dating sites previously. Once all of that was set up, I was ready to begin searching for my ideal match.

Not to sound like a snob, but I found the members on Match.com to be more appealing. They came off as more successful, more accomplished people compared to the people I saw on free dating sites. When you think about it, this does make a certain amount of sense, since we're dealing with a pool of online daters who can afford to pay a monthly membership.

As for the response rate of people you contact, I did get more responses from members on Match.com. But the same problem that exists for free dating site still exists for Match.com, which is that you have to contact lots of people and be quite persistent to get results. Overall, however, I liked the site and plan to get a full membership when my trial expires. If you want to try Match.com yourself, head over to Datingcoupons.net.

Although Match.com works well for me, your experience may differ. For this reason, it may be a good idea to get free trials at a few different dating sites. Some popular dating sites to consider trying out include Zoosk, Eharmony, Chemistry.com, and Christian Mingle.

Saving With Lens.com

Saving money is one of the big themes of this site, and in today's post I'd like to talk a bit about how you can get terrific deals on contact lenses by purchasing them online. If you do a bit of research, you'll find that overall, the prices charged by online contact lens stores are significantly less than what you'd pay if you bought your contacts at the optometrist's office. It's not unusual for an online store to price their contact lenses 50% below retail prices.

lens.com contact lenses

But with that being said, not all online contact lens stores will give you the best deal. Most likely, you only have one brand of contacts to purchase, so you should compare prices across several major stores, such as Lens.com, Walgreens.com, and AC Lens, among a few others. Once you find out the baseline prices that these stores charge for your lenses, there are two other things you need to consider:

1) Shipping costs.
Remember, when you buy something online, you always need to factor in shipping costs to compare apples to apples. In some cases, an online store will throw in free shipping if your order size is large enough. This is the case with Lens.com, where orders over $129 get free standard shipping.

2) Online coupons.
Most online stores offer coupons that can help you save additional money. But these coupons aren't always available at the online store. Rather, you need to visit other coupons sites to obtain the appropriate coupon. Usually, you'll need to copy and paste a coupon code on the shopping cart page in order to receive your discounted price on contact lenses.

The store I like to use most often is Lens.com, as I've discovered that they typically have the lowest prices, in addition to offer plenty of different coupons I can use. When I place an order, I try to make sure I'm ordering at least 4 boxes at once, since buying more boxes usually brings down the price I pay per box.

The Truth About E-cig Chemicals

E-cigs are all over the news of late, with the latest news being that the FDA will begin regulating them more heavily. It has also become illegal for people under the age of 18 to purchase them. But the most worrisome news about E-cigs are that they contain many of the same harmful chemicals as regular cigarettes. Every time such chemicals are detected in E-cigs through a study, the media always trumps it up and makes it sounds like E-cigs are dangerous.

True, E-cigs do contain nicotine and some of the same harmful chemicals in cigarettes. But in one study, it was shown that E-cigs contain from 9 to 450 times less of such chemicals. This makes the level of harmful chemicals in E-cigs far less, or even negligible. More recently, there has been focus on two chemicals, Diacetyl and Acetyl, which have been shown to cause a really bad condition known as popcorn lung. Much hype has been made of the fact that E-liquids often contain both of these chemicals. But the same chemicals can be found in cigarettes, to a much, much higher degree. And even among heavy cigarette smokers, popcorn lung is a very rare condition.

The bottom line is that you must read between the lines. If you believe the media, you might come away with the impression that E-cigs are really bad for you, and it's better to stick to smoking. Nothing could be further from the truth. Even the most hardened critics against e-cigarettes, when pressed, would concede that e-cigarettes are still a lot less harmful than regular smoking.

To those who are looking to purchase their first e-cigarettes, I would recommend using a company called Volcano E-cig. Based in Hawaii, this company provides several different types of e-cigarettes, along with some nice e-cig flavors you can't find at other e-liquid stores. I like to use Volcano Ecig coupons to get discounts on e-cigarettes.


In my opinion, buying your e-cigarettes online is much better than buying from convenience stores or even vape shops. The reason I say this is that online stores like Volcano often have superior products at lower prices. The disadvantage, however, is that you have to wait for your product to arrive.

How to choose the right printer


123inkjets coupon codesA good printer will provide you with reliable printing for many years. On the other hand, a cheap printer can not just provide poor printing quality, but is more liable to break down. This doesn't necessarily mean you should select a pricey printer model, because high-priced printers are not necessarily the better ones. But that doesn't mean you shouldn't do your research. Whatever your budget is, it's important to do your homework online and purchase the printer that will give you the most for the money.

The key is reading reviews. There are two types of reviews you should be checking out. The first are professional reviews by websites such as CNET and PC Mag. I'll be the first to admit that such reviews don't exactly make for great reading, but the information provided can often be invaluable. But professional reviews don't tell the whole story, so you also want to read some consumer reviews as well.

The best place to go to for consumer reviews is Amazon. Be aware that there may be some fake or unhelpful reviews on the site. That said, Amazon has cracked down on phony reviews, and on the whole, the reviews on Amazon can be quite helpful.

Once you decide which printer you want, you should purchase it online. I recommend buying online because it's easier to find the exact model you want, and prices online a generally favorable for consumers. But don't stop with just buying your printer online. Make sure you buy your ink cartridges online as well. Stores like Inkfarm offer low prices not just on OEM cartridges, but on compatible and remanufactured printer ink cartridges as well. Therefore, go to sites like Inkfarm for the best deals on ink cartridges. Make sure you take advantage of Inkjet coupons as well, which you can obtain from I used this coupon from http://inkjetprinterdiscounts.com/inkfarm.php to save money on a recent order of inkjet cartridges.

When buying anything online, you'll want to make sure you take full advantage of any coupons or promo codes that are available online. This is true not just for business products, but for any products or services you use in your personal life as well.

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