How to brand your business
If you own a small business, one of the most important things you can do is create a strong brand so that people will instantly recognize your business. There are many ways to accomplish this, but unfortunately, most methods can cost a lot of money. Below, however, are some relatively affordable ways to brand your business.
1. Create a memorable logo.
Almost every business will have some sort of logo. The important thing is to make sure that your logo is one that will be remembered. If should look unique and shouldn't try to look like another logo, as that will cause confusion. In almost all cases, you'll need to hire a professional to have such a logo created. Don't use cheap services online; instead, hire a top-notch company like Deluxe to design your logo for you. Even when you work with a professional logo designer, the cost of getting a good logo need not be prohibitive. If you are willing to pay several hundred dollars, you should have no issue getting a great logo designed.
2. Use a slogan of some sort.
The name of your business, together with a logo, is often not enough to make people remember who you are. Having a tagline or slogan, however, can often do the trick. Using focus groups is one great way to test any potential taglines you want to use. Whatever you do, make sure you test your slogan and make sure it is the right one for your business before you begin disseminating it everywhere.
3. Put your logo and tagline on everything.
Consistency of messaging is essential for good branding. Make sure your logo and tagline go on your website and any other marketing tools you use. Even something like your checks should have your logo and tagline on them. If you want to buy checks that allow such flexibility, I recommend shopping at Deluxe Checks. You can get discounts for your checks if you get a Deluxe coupon.
Of course, there are plenty of other ways to promote your brand, but the methods above are among the cheapest and most effective. Unless you have a huge marketing budget, using the techniques in this article is probably the best way to get started promoting your brand.